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Table of Contents

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Chapter 1 – Establish Your Expertise

Book shoppers will never purchase your book unless you answer their all-important question, “What’s in it for me?” Learn how to confidently communicate the value of your book, clarify your expertise as an author, and lay a strong foundation for all of your marketing efforts.

Chapter 2 – Light a Fire with Your Readers

Wiser authors market smarter, not harder. This happens by focusing your initial promotion efforts on readers who are most likely to purchase your book and spread word of mouth. Discover how to identify, locate, and connect with your “kindling” groups.

Chapter 3 – Make Your Mark with an Author Brand

As an author, you get branded by the public whether you know it or not. The key is to positively influence the public’s perception. When you create a powerful author brand, it positions you as the go-to source for a specific need. This recognition helps separate your books from the rest of the crowded marketplace.

Chapter 4 – Build Marketing Tools into Your Manuscript

Marketing a book must begin before you finish your manuscript. This process takes place by building nuggets of value into your book that act as standalone marketing pieces and promotional items. These tools make it easier to capture the attention of readers and media producers during the initial book launch window.

Chapter 5 – Start a WildFire with Your Author Website

Research shows that the #1 way book readers choose to support their favorite writers is by visiting the author’s website – not the publisher’s website. How do you make your website a powerful marketing tool? Follow a step-by-step process to build a website that draws repeat visitors and solidifies the book purchasing relationship.

Chapter 6 – How to Capture More Media Interviews

Landing radio, TV, and newspaper interviews is easier than most authors think. More importantly, wise authors learn how to always be ready to jump on an interview opportunity. However, there are right and wrong ways to approach producers. Learn successful techniques to promote your book to the media masses.

Chapter 7 – Turn Media Interviews into Book Sales

Landing a media interview is only half the battle. You must also learn to maximize the precious minutes you get on radio and TV. Too many authors try to wing it and waste a golden opportunity. Avoid this mistake and discover a complete strategy to drive audiences to your books.

Chapter 8 – Feed the Beast: Harness the Power of Amazon

Amazon is the largest online book retailer and wields an incredible influence over the reading public. Therefore, authors can’t afford to exclude Amazon from their marketing plan. Find out how to turn the promotional power of Amazon to your advantage.

Chapter 9 – The Skinny on Social Networking and Technology

Social media is of the most effective, yet most misunderstood, marketing channels at an author’s disposal. In order to capitalize on this technology, you need a no-nonsense, tried-and-true strategy to use social media tools that really work when promoting a book.

Chapter 10 – How to Work with Your Publisher

Too often, the relationship between authors and publishers becomes strained. Therefore, it’s vital to work in concert with your publisher before, during, and after a book launch. Read interviews with several industry experts to learn how to build a powerful partnership that drives book sales.

Chapter 11 – The Flammability of Free

An author’s biggest enemy isn’t piracy, but obscurity. Yet, how do you avoid anonymity and drive word of mouth? Free resources. Giving away your value for free is a great way to generate more book sales. Go beyond cliché sample chapters and learn creative ways that motivate people to talk about your book.

Chapter 12 – Sell Books through Public Speaking

One of the best ways to sell more books is through public speaking. No other method allows you to build a direct, emotional relationship with readers. Speaking can also be a lucrative revenue stream that boosts your income. Find out how to secure new speaking invitations, create a memorable speech, and even negotiate fees.

Chapter 13 – Send Newsletters that Get Results

Authors must remind readers that they exist, or people will literally forget about their books. You must take proactive steps to connect with your audience. Newsletters are one of the most powerful tools stay in touch with readers and help them recommend your book to friends.

Chapter 14 – Marketing Tips for Fiction

Novelists tend to complain that it’s harder to market fiction than non-fiction. Learn why this mindset is a myth, and enjoy a ton of book marketing ideas designed specifically for novelists.

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