Latest News
October, 2008
Kathi Lipp - Top notch tradeshow book marketing
Hats off to Kathi Lipp for exhibiting extreme marketing prowess at the International MOPS Convention earlier this month to generate incredible exposure for her new book, The Husband Project.
Kathi used creative ideas to inspire listeners at her workshops and draw leaders to her booth. As a result, 1,400 people signed up for her newsletter, 650 leaders requested follow-up kits, and she received 4 speaking invitations!
Yet, here's the amazing part, Kathi's book doesn't release until January, 2009! She serves as a great reminder that it's never too early to start marketing your book.
September, 2008
New Partnership with Harvest House Publishers
WildFire Marketing has partnered with Harvest House Publishers to provide
specialized book marketing instruction to their authors.
Training includes advanced help with book marketing issues, such as author websites, branding, newsletters, speaking engagements, social networking, etc. More details to come...
Beth Vogt – New website launch and successful press release
Kudos to Beth for revamping her website to present a much stronger brand and marketing message. Check it out at: www.MommyComeLately.com
In addition, Beth developed her first press release by tying the message of her book (late-in-life motherhood) to the nomination of Gov. Sarah Palin for Republican vice president. Within 90 minutes of sending out her press release, she landed a radio interview. And, within a week, more requests came in. Wow...talk about quick results!
August, 2008
Leslie Vernick - 6th printing of new book in 12 months!
Congratulations to Leslie Vernick! Her latest book, The Emotionally Destructive Relationship, has been available for only 12 months and just went into its 6th printing! This marks over 30,000 copies sold, which is a testament to Leslie's rapidly growing author platform. As you can imagine, both Leslie and her publisher are thrilled. If you haven't checked out Leslie's unique book that helps individuals, couples, and families, visit www.LeslieVernick.com
Leslie Nease – Lining up major media by herself!
Congrats to Leslie for showing how easy it is to get media interviews by yourself. Leslie learned how to send out an e-blast to radio and TV producers that gets results. Within 3 weeks, she had lined up a TV interview and 9 confirmed radio interviews...all by herself! Plus, she landed a speaking engagement at her full fee, and received coverage through an article on a major church news website.
Georgia Shaffer – Landing a major book endorsement!
In preparation for her upcoming book, How Not to Date a Loser, Georgia took the initiative to reach out and land an endorsement from Dr. Gary Chapman, author of the runaway bestseller, The Five Love Languages. She also secured endorsements from two other major leaders in her target audience. Georgia proved how you can get results from proactive marketing when you feel confident about your value to others.
Leslie Vernick – E-Newsletter signups and teleseminar launch
Through continuous marketing efforts and radio interviews, Leslie has added over 1,000 new signups to her email newsletter in less than 4 months. Talk about growing your platform – congrats to Leslie for a job well-done!
In addition, Leslie out her monthly e-newsletter announcing a teleseminar in association with her new book. Within one hour, 10 people had signed up. Within two weeks, she had over 60 people sign up. And, the teleseminar isn't until two months later! As Leslie said, "I think I hit a nerve!" Way to go, Leslie! She's taking advantage of new ways to promote her book and generate new exposure.
Johnny Parker – Speaking engagement success and new website
Bravo to Johnny for developing a special message given to over 7,500 people at McLean Bible Church, one of the largest churches outside Washington, D.C.! His message was so well-received that the church's resource center reported a rare sell-out of audio recordings.
Even better, Johnny successfully launched a beautiful new website: www.JohnnyParker.com in association with his new brand, "Blue Prints to Build Your Life." Congratulations to Johnny for working hard to take his marketing and speaking platform to a much higher level!
