Previously, I talked about how advertising is the price of being boring. One reason why some individuals and organizations suffer from bland marketing is based on using the wrong focus. They promote their product, rather than promoting the valuable content within their product. Consider the big difference between these two approaches. When you focus on promoting a product, your marketing language will be about the product, which reduces your options for a catchy hook, compelling pitch, and exciting word of mouth. You limit yourself to essentially telling people, “Please buy my widget or service.” In contrast, when you focus on promoting valuable content based on your product, you enable yourself to use better marketing language. … [Read more...]
Sunday, July 6, 2014
"Advertising is the price of being boring." I love that line. It’s one of my favorite marketing quotes from Andy Sernovitz’s insightful book, “Word of Mouth Marketing.” My translation for Andy’s point is that if you have to advertise, it’s because you stink at creating word of mouth. Your message is too boring to get people to talk about it. When people won’t talk about your product or service, then you have to get in their face and interrupt them with advertising. And buying ad space can get quite expensive. Which would you rather have? Free word of mouth or paid advertising that people ignore? Getting people to turn into word of mouth warriors is a two-step process: 1. Give something worth talking about 2. Give … [Read more...]
News & Events
Rob Eagar launches "Advanced Book Marketing for Authors" Audio Teaching Series
This audio teaching series offers 10 one-hour sessions recorded by Rob on essential book marketing issues that are critical to an author's success. For details and pricing: click here.
WildFire Marketing Launches New Website for the Bestselling "Boundaries" Book Series
WildFire Marketing is proud to announce the launch of www.BoundariesBooks.com for client, HarperCollins Christian Publishing. Visit this state-of-the-art website to see WildFire Marketing's expertise in action..