For those who think that social media is the answer to all of your marketing problems, it's time for a reality check. For those who waste, err I mean, spend inordinate amounts of time on Facebook or Twitter trying to promote products, raise your hands and slowly step away from the keyboard. According to recent data from Monetate, email continues to be one of the biggest drivers of conversions for businesses with an ecommerce presence. The study, which analyzed more than 500 million shopping experiences in the first quarter of 2013, found that the conversion rate for email was 3.19 percent, compared to 1.95 percent for search engines, and a measly .71 percent for social media. If you aren't building a database of customer email … [Read more...]
Monday, November 11, 2013
Last week, I wrote a five-part series of blog posts over at DigitalBookWorld.com called "The 4 Types of Authors in the World." In my consulting experience working with over 400 authors, I've found that you can classify any author into one of four categories using two criteria: marketing effort and sales expectations. When you put these two criteria on an X and Y axis, you get the following chart: For more information on each of the author categories, I invite you to read the five-part series: Part 1 - Overview Part 2 - Successful Authors Part 3 - Unsuccessful Authors Part 4 - Dead Authors Part 5 - Authors Who Play Dead Which type of author are you? … [Read more...]
News & Events
WildFire Marketing Launches New Website for the Bestselling "Boundaries" Book Series
WildFire Marketing is proud to announce the launch of www.BoundariesBooks.com for client, HarperCollins Christian Publishing. Visit this state-of-the-art website to see WildFire Marketing's expertise in action..
October 2, 2013 - NBC Today Show Appearance
On October 2nd, WildFire Marketing client, Valorie Burton, will be interviewed on The Today Show in support of her new book, "Happy Women Live Better." For details and a chance to win a $500 prize pack, visit: www.ValorieBurton.com.