Author Revenue Ladder Slide

Rob Eagar is a marketing consultant who helps
authors, publishers, and non-profits spread their message like wildfire. His expertise has helped his clients produce:

  • 8 New York Times bestsellers (fiction and non-fiction).
  • Million-dollar franchises for authors and publishers.
  • Transformational growth for non-profit organizations.
Expertise for AuthorsExpertise for PublishersExpertise for Non-profits

Monday, September 29, 2014

Is Your Selfless Non-Profit Guilty of Selfish Marketing?

Recently, I had the pleasure of speaking to a gathering of non-profit professionals at the Atlanta Chapter of the American Marketing Association. My presentation was titled Is Your Selfless Non-Profit Guilty of Selfish Marketing? In my experience, over half of non-profits I've seen unknowingly use "selfish" marketing language on their website pages, newsletters, and fundraising campaign letters. No one does it on purpose. But, the negative effect remains. Self-focused language drives away potential donors and volunteers because their all-important question never gets answered, "What's in it for me if I donate my money or give my time?" Below are the slides from my presentation, which are self-explanatory: View my presentation and … [Read more...]

Monday, September 15, 2014

Are You Converting Online Sales?

I’ve followed Seth Godin’s blog for several years and appreciate his outside-the-box thinking when it comes to marketing. However, I disagree with one of his recent posts entitled, What’s Wrong With Your Website? In his post, Seth states: It's not unusual for a thousand people to visit your website before someone buys something…People won't click all the things they can click, ever. They won't get three or four or nine clicks into your site no matter how responsive, web-kitted, and user tested your site is…But don't beat yourself up that it's not converting. By real-life definitions, nothing online converts. I understand Seth’s perspective that capturing online sales can be difficult due to all of the noise, distractions, … [Read more...]

News & Events

Rob Eagar to teach 3-Day Marketing Seminar at the Allume Conference on October 23-25
Authors and bloggers: Join Rob in Greenville, SC for an exciting multi-day marketing seminar at the Allume Conference. For details and pricing: click here.

WildFire Marketing helps classic "Boundaries" book return to two bestseller lists!
WildFire Marketing is proud to announce the success of for client, HarperCollins Christian Publishing. Visit this state-of-the-art website to see WildFire Marketing's expertise in action..

Join Our Mailing List