"Advertising is the price of being boring." I love that line. It’s one of my favorite marketing quotes from Andy Sernovitz’s insightful book, “Word of Mouth Marketing.” My translation for Andy’s point is that if you have to advertise, it’s because you stink at creating word of mouth. Your message is too boring to get people to talk about it. When people won’t talk about your product or service, then you have to get in their face and interrupt them with advertising. And buying ad space can get quite expensive. Which would you rather have? Free word of mouth or paid advertising that people ignore? Getting people to turn into word of mouth warriors is a two-step process: 1. Give something worth talking about 2. Give … [Read more...]
Sunday, June 29, 2014
A few months ago, I expressed my frustration with Facebook’s unethical business practices and inability to follow their own guiding principles. But, I don’t have a megaphone big enough to get Mark Zuckerberg’s ear. Fortunately, the media industry has released new reports showing Facebook as the fraud that it really is. Last week, the Wall Street Journal reported how Social Media Fails to Live Up to Early Marketing Hype. Their article highlights a recent Gallup Poll, which stated the Myth of Social Media: “62% of the 18,000 U.S. consumers surveyed said social media had NO influence on their buying decisions.” (see graphic) In addition, the WSJ said, “More recently, changes in how Facebook manages users' news feeds have … [Read more...]
News & Events
Rob Eagar launches "Advanced Book Marketing for Authors" Audio Teaching Series
This audio teaching series offers 10 one-hour sessions recorded by Rob on essential book marketing issues that are critical to an author's success. For details and pricing: click here.
WildFire Marketing Launches New Website for the Bestselling "Boundaries" Book Series
WildFire Marketing is proud to announce the launch of www.BoundariesBooks.com for client, HarperCollins Christian Publishing. Visit this state-of-the-art website to see WildFire Marketing's expertise in action..