Author Revenue Ladder Slide

Rob Eagar is a marketing consultant who helps
authors, publishers, and non-profits spread their message like wildfire. His expertise has helped his clients produce:

  • 8 New York Times bestsellers (fiction and non-fiction).
  • Million-dollar franchises for authors and publishers.
  • Transformational growth for non-profit organizations.
Expertise for AuthorsExpertise for PublishersExpertise for Non-profits

Monday, November 10, 2014

4 Types of Authors in the World: Part 4 – Dead Authors


My previous post explained how there are only four types of authors in the world, and we looked at the issues that plague the Unsuccessful Author category. This post focuses on the category that many people forget exists, Dead Authors. This unique group shows how success isn’t just limited to the land of the living. Dead authors are writers who are, well, dead. They no longer write books and don’t do any marketing. They can’t conduct media interviews, schedule booksignings, or post on Facebook. They are departed. Yet, their books keep selling at levels near to or greater than when they were alive. Their books can range from small niche titles to classic backlist books that withstand the test of time and have an evergreen audience. … [Read more...]

Monday, November 3, 2014

4 Types of Authors in the World: Part 3 – Unsuccessful Authors


My previous post explained how there are only four types of authors in the world, and we discussed why successful authors are rare and what makes them tick. In this post, let’s flip the focus to those who don’t sell many books, the causes of their frustration, and some solutions that can be applied. Unsuccessful authors are characterized by high effort that doesn’t produce results and falls short of sales expectations. They work hard, but not smart. For example, they may try all sorts of marketing activities, but they don’t execute them effectively. So, their attempts to build a larger following of readers fizzles out. A typical refrain is, “I tried marketing, but it didn’t work.” Marketing isn’t the problem. … [Read more...]

News & Events

Rob Eagar to teach 3-Day Marketing Seminar at the Allume Conference on October 23-25
Authors and bloggers: Join Rob in Greenville, SC for an exciting multi-day marketing seminar at the Allume Conference. For details and pricing: click here.

WildFire Marketing helps classic "Boundaries" book return to two bestseller lists!
WildFire Marketing is proud to announce the success of for client, HarperCollins Christian Publishing. Visit this state-of-the-art website to see WildFire Marketing's expertise in action..

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