I enjoy bragging on my clients when they reach new levels or surpass specific goals. Recently, one of my non-profit clients, Growing Leaders, set a new record for the amount of product sold through their website store in a one-month period. When we reviewed the reasons for their success, three best practices were identified that can apply to any individual or organization: 1. Plant seeds Growing Leaders used their blog, email newsletter, and social media pages to let people know that a new product was coming soon. Prior to the product launch, they “planted seeds” of interest with their audience for 4 – 6 weeks to build buzz and awareness. Likewise, don’t spring a new product launch on your audience. Otherwise, your campaign … [Read more...]
Sunday, January 4, 2015
As we enter the New Year, it's easy to feel overwhelmed with resolutions and the desire to improve upon last year's success or the lack thereof. But, sometimes the hardest part is placing proper focus on the right priorities. With a plethora of choices to market your message, it's easy to fall into analysis-paralysis. Here's 15 marketing "do's and don'ts" to help maximize your growth in 2015: 1. Do Grow Your Email Newsletter List Even though Facebook and Twitter grew in size last year, email has been proven to be more effective at acquiring new customers than social media. In fact, I'd rather have 1 email address for every 100 Facebook "Likes" and every 1,000 Twitter "followers." My most successful clients all have large e-newsletter … [Read more...]
News & Events
WildFire Marketing helps classic "Boundaries" book return to two bestseller lists!
WildFire Marketing is proud to announce the success of www.BoundariesBooks.com for client, HarperCollins Christian Publishing. Visit this state-of-the-art website to see WildFire Marketing's expertise in action..