Rob Eagar helps authors, publishers, and non-profit organizations spread their message like wildfire. He is one of the rare marketing consultants who has helped clients:

  • Create 3 different types of New York Times bestsellers.
  • Revive sales of classic backlist books.
  • Develop million-dollar brands for authors and businesses.
  • Improve sales and donations for non-profit organizations.
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Expertise for AuthorsExpertise for PublishersExpertise for Non-profits

Monday, November 9, 2015

Bad Websites, Good Websites, and How to Know the Difference

You have a website. I have a website. Almost everyone has a website. But, how do you know if your website is actually good or bad? How do you accurately judge between sites that are effective or ineffective? When I talk with my clients, many of them mistakenly use the wrong criteria to determine if their website is good. For instance, they make comments, such as: I want my website to look good. I want my my website to rank high on search engines. I want my website to display useful content. I want my website to represent my unique brand and personality. Those comments may sound good, but they’re all incorrect. Just because a website looks pretty, receives search traffic, or contains useful content doesn’t mean it’s … [Read more...]

Monday, November 2, 2015

Psychology Always Trumps Technology

Recently, I ran across several articles from so-called “marketing experts” touting their secret ways that anyone can use technology to grow a business. You’ve probably seen similar articles with titles, such as: How to Improve Your SEO and Get to #1 on Google Essential Steps to Land More Customers with Twitter and YouTube 13 Reasons Why People Crave Infographics Secrets to Social Media Success You’d think the people who wrote these articles were on the payroll for Facebook or Google by the way they fawn over these online platforms. Their viewpoint suggests that technology has come to save the day. And, anyone who knows their “special secrets” can use social media, podcasts, search engines, videos, infographics, … [Read more...]

News & Events

Rob Eagar helps revive sales of "Boundaries" to become a New York Times Bestseller!
After 23 years in print, "Boundaries" is now a NYT bestseller - thanks to the marketing partnership between WildFire Marketing and Zondervan Publishers. Visit www.BoundariesBooks.com to see Rob's book marketing expertise in action.

Rob Eagar launches new video course: "How to Build a Massive Online Audience"
Dramatically expand your message and grow your revenue! Rob's new video series explains step-by-step how to attract thousands of people using the best online methods available. Click here to watch a video sample.