If you've been involved with marketing for any extended period of time, you've probably heard common adages and axioms, such as: It costs 5 times more to win a new customer as it does to stop one from leaving. The best way to grow revenue is to target your top customers for repeat sales. Advertising works best when it's focused on the segment most likely to purchase. Most word-of-mouth happens from the most loyal customers. Did you know that there is no empirical evidence to support any of these statements? In fact, all four are wrong according to marketing science researcher, Professor Byron Sharp, in his amazing book, "How Brands Grow." If you don't believe me, I highly recommend that you read his book. The video below gives … [Read more...]
Sunday, February 15, 2015
I’m excited to announce a rare achievement in the field of publishing. For the past 18 months, I consulted with Zondervan Publishers to help revive sales of a classic book called, “Boundaries.” Last week, the book became a New York Times bestseller for the first time in its 23-year history! In addition, “Boundaries” made the ECPA “Best of 2014” Christian Bestseller List. I’m extremely proud of this success, because it’s very difficult to get old backlist books onto the current bestseller lists. Usually, new frontlist books get the lion’s share of media attention and sales. However, the team at Zondervan and I proved that it’s never too late to resurrect excitement for a good book. How did we do it? We used the … [Read more...]
News & Events
Rob Eagar helps revive sales of "Boundaries" to become a New York Times Bestseller!
After 23 years in print, "Boundaries" is now a NYT bestseller - thanks to the marketing partnership between WildFire Marketing and Zondervan Publishers. Visit www.BoundariesBooks.com to see Rob's book marketing expertise in action.
Rob Eagar launches new video course: "How to Build a Massive Online Audience"
Dramatically expand your message and grow your revenue! Rob's new video series explains step-by-step how to attract thousands of people using the best online methods available. Click here to watch a video sample.