Build Massive Audience
Author Revenue Ladder Slide

Rob Eagar is a marketing consultant who helps
individuals and organizations spread their message like wildfire. His expertise has helped clients:

  • Launch new books onto New York Times bestseller lists.
  • Revive sales of classic backlist books.
  • Develop million-dollar brands for authors and businesses.
  • Improve sales and donations for non-profit organizations.
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Sunday, April 19, 2015

The Love / Hate Relationship Between Authors and Publishers


A recent survey of 800 traditionally-published authors revealed some surprising thoughts about the book industry. Compiled by Jane Friedman and Harry Bingham, authors from the United States and the United Kingdom revealed a contentious love/hate relationship with their publishers. The data revealed the following conclusions: Authors have serious reservations when it comes to their publishers’ marketing skills and philosophy. Authors believe publishers are poor at communicating with their authors. A clear majority of authors are unimpressed by their publishers. Authors feel poorly paid and poorly treated. Yet, authors are NOT leaving the traditional industry. The results of this survey do not surprise me. I’ve heard … [Read more...]

Sunday, April 5, 2015

Do Not Believe in Yourself


Successful marketing does not start with believing in yourself or your organization. It starts with believing in your results. I've met lots of authors, non-profit directors, and business executives who are passionate about what they do. They have a strong belief that their book is great, their charity campaign is worthy, or their products are top-notch. However, the problem is that no one really cares what you think about yourself or your organization. To be more specific, your readers, donors, and customers are not influenced by a belief in yourself (unless you're the pretentious Tony Robbins). Instead, people are motivated to read, donate, and purchase based on the results they want to experience. Consumers operate on the principle … [Read more...]

News & Events

Rob Eagar helps revive sales of "Boundaries" to become a New York Times Bestseller!
After 23 years in print, "Boundaries" is now a NYT bestseller - thanks to the marketing partnership between WildFire Marketing and Zondervan Publishers. Visit to see Rob's book marketing expertise in action.

Rob Eagar launches new video course: "How to Build a Massive Online Audience"
Dramatically expand your message and grow your revenue! Rob's new video series explains step-by-step how to attract thousands of people using the best online methods available. Click here to watch a video sample.

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