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Marketing Insights from Rob’s Blog
Writing a book is one of the best ways for a business owner or non-profit director to gain attention for their organization and boost revenue. But, my decision to self-publish caused me to miss out on three critical elements to business growth.
The longer I consult (over 10 years now), the more I’m convinced that marketing effectiveness is directly tied to self-esteem. Results or the lack thereof come from the mindset you carry. For example, the belief that you are competent leads to proactive behavior, enthusiastic promotion, and increase creativity. In contrast, the belief that you are