Rob Eagar helps authors, publishers, and non-profit organizations spread their message like wildfire. He is one of the rare marketing consultants who has helped clients:

  • Create 3 different types of New York Times bestsellers.
  • Revive sales of classic backlist books.
  • Develop million-dollar brands for authors and businesses.
  • Improve sales and donations for non-profit organizations.
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Monday, August 17, 2015

The 10 Commandments of Book Marketing


Behold, the 10 commandments of book marketing for authors and publishers. Are you breaking any? Thou shalt: 1. Tell people about the results your books create, not just the topics you write about. 2. Test your manuscript on focus groups and get actual success stories before you publish your book. 3. Avoid coveting another author’s Facebook friends, Twitter followers, or Amazon ranking. 4. Honor your website visitors by letting them test-drive your books’ content and expertise. 5. Maintain a growing database of leaders and send them regular value-laden newsletters…righteous! 6. Remember the Sabbath and carve out breaks in your schedule to recharge your mind and soul. 7. Show your contact information on all … [Read more...]

Sunday, August 9, 2015

Why Smart Publishers Build Bad Websites

When you compare the online traffic to a news website versus a publisher website, who gets the most visitors? Think the New York Times and Fox News versus HarperCollins and Simon & Schuster. The news websites get way more traffic. It’s not even close. Yet, both groups create massive amounts of content that people enjoy reading. Why such a big difference? One group understands the power of content. Let’s face it. Most readers never visit publisher websites. And, if they did, they won’t see many good reasons to return. That’s because the typical publisher website is covered with dozens of images showing frontlist releases, current bestsellers, author listings, and some lame ads to join a boring mailing list. In other words, … [Read more...]

News & Events

Rob Eagar helps revive sales of "Boundaries" to become a New York Times Bestseller!
After 23 years in print, "Boundaries" is now a NYT bestseller - thanks to the marketing partnership between WildFire Marketing and Zondervan Publishers. Visit to see Rob's book marketing expertise in action.

Rob Eagar launches new video course: "How to Build a Massive Online Audience"
Dramatically expand your message and grow your revenue! Rob's new video series explains step-by-step how to attract thousands of people using the best online methods available. Click here to watch a video sample.