Rob Eagar has a proven track record helping publishers improve key book launches and taking authors to the next level. In the past year, he helped a division of HarperCollins make over $1,000,000 in extra revenue from one new book campaign. He helped a stagnant midlist author become a major New York Times bestseller. He also helped an established novelist grow her platform and hit the New York Times bestseller list twice in nine months. For more details, read the case study.
Rob is a consultant who helps authors and publishers work together in syncopation to exponentially increase book sales. He achieves this goal by coaching authors and consulting with publishers. He has years of experience and a diverse array of options, including:
Platform Booster for Bestselling Authors:
Your bestselling authors represent the biggest untapped potential for additional book sales. But, most don’t have a clue how to capitalize on these opportunities. They’re writers, not marketers. Rob Eagar can coach your bestselling authors how to uncover overlooked ways to maximize their large platform and significantly increase book sales even more than expected. For instance, Rob has helped several well-known authors strengthen their brand, establish social networking strategies, enhance their website, and build connections with influential leaders. When your top authors learn how to think bigger, they can quickly boost book sales by 50,000 – 100,000 copies.
Platform Building Skills for First-Time and Midlist Authors:
Publishing a first-time or mid-list author can be a financial risk, especially when they don’t know how to grow their platform or market their books. Rob Eagar can coach your authors on applying advanced book marketing tactics. Skills taught include how to generate word-of-mouth, enhance website and social media activity, land more speaking engagements, capture more media coverage, send effective newsletters, etc. Authors that Rob coach routinely double their web traffic, newsletter signup rates, secure more media interviews, and sell more books for the publisher.
Bestselling Author Websites:
Most publishers lack the time, manpower, and expertise to create powerful websites for their key authors and critical books campaigns. Rob Eagar has several years of experience building top-notch websites for New York Times bestselling authors, including Gary Chapman, Lysa TerKeurst, and Wanda Brunstetter. All of these websites helped produce bestselling books, so the proof is in the pudding. Rob and his technical team can build a completely custom website with all of the necessary marketing elements and content needed in less than 90 days. The result is an online machine that is able to generate wider awareness, capture reader contact information, and produce more sales for your books. Imagine getting a website capable of producing a bestselling title without having to lift a finger!
Manuscript Assessment from a Marketing Perspective:
Do you ever stop to examine a manuscript from a marketing perspective before publishing it? Avoiding this step is a costly mistake, because you miss out on a ton of extra sales and leave too much money on the table. Rob Eagar can examine an author’s manuscript before completion to help insert stronger book marketing tools, media hooks, excerpt ideas, keynote speech ideas, etc. Rob can help make sure a book is well-positioned to hit the ground running upon publication. It’s like an insurance policy for your key front-list titles.
Training Publishers on New Book Marketing Techniques:
Publishers may be good at selling books to bookstores chains, but the retail market is rapidly disappearing (think Borders bankruptcy). Likewise, too many publisher marketing people have been in the industry for so long that they’re breathing their own stale air. You need a fresh outside perspective. To survive the new era of publishing, your marketing and publicity teams must understand new ways to sell books direct to consumers, through author networks, and via online distribution. The problem is that most marketers in the average publishing house have never actually written a book. So, they don’t really understand the reality of how these distribution channels work. Rob Eagar is an expert at marketing books direct to consumers (he sold 13,000 copies of his own self-published book 10 years ago) and can help publishers penetrate new avenues for distribution and sales. Invite Rob to spend a day or two consulting with your team to transform their vision.
Social Media Strategies for Publishers:
Rob Eagar shows publishers how to use social media platforms, such as Facebook and Twitter, to draw new readers to your books and spread word-of-mouth. Most publishers make the mistake of being too commercial with their social media efforts. This causes a big waste of publisher staff time and money. Rob can help turn the problem around and provide strategies that attract readers to your corporate social media pages and generate tangible book sales.
Advanced Media Training:
Rob Eagar is an experienced media veteran who has been interviewed on the CBS Early Show, CNN Radio, and the Los Angeles Times. He can provide essential instruction to prepare any author for important radio and television interviews, teach how to get more interviews after the initial book launch, and develop a customized strategy that motivates listeners to buy books. His advanced-level training acts an insurance policy to make sure your authors sell books instead of wasting your precious media budget.
For more information on these services, contact Rob Eagar today.
Articles for Publishers: