Services To Help Publishers
Boost Book Sales

WildFire Marketing offers several ways to help publishers increase book sales through author coaching and staff training.

1. Publisher Staff Training:
WildFire Marketing trains publishing staff to implement advanced book marketing techniques into key departments. For example, editors are shown how to place unique book marketing tools into manuscripts. Publicists are taught how to best prepare authors for a media tour. Marketing personnel are trained how to promote books based on results, rather than meaningless features.

 

2. Platform Building for New Authors:
WildFire Marketing can provide 3 – 6 months of personal coaching with a first-time or mid-list author to help apply advanced book marketing tactics. Skills taught include how to generate word-of-mouth, enhance author websites, land more speaking engagements, capture more media coverage, send effective newsletters, engage social media, etc. Participants in this program routinely double their web traffic and newsletter signup rates, secure numerous media interviews, and sell an extra 500 – 1,000 books on their own within the first 90 days after completion!

 

3. Bestselling Author Platform Booster:
WildFire Marketing can help your bestselling authors uncover overlooked ways to maximize their large platform for more book sales. For instance, we've helped several well-known authors utilize new technology, establish social networking strategies, enhance their website, and build connections with influential leaders. When top authors capitalize on new opportunities, they can quickly boost sales by 10,000 – 100,000 copies. 

 

5. Advanced Media Training:
WildFire Marketing can provide essential instruction to fully prepare an author for important radio and television interviews, teach how to get more interviews after the initial book launch, and develop a customized strategy that move listeners to buy books. Our advanced-level training acts an insurance policy to make sure your authors sell books instead of wasting your expensive media budget.

 

6. Manuscript Assessment from a Marketing Perspective:
WildFire Marketing will examine an author's manuscript before completion to help create book marketing tools, media hooks, article excerpts, keynote speech ideas, call-out quotes, etc. In addition, an easy-to-read catalog of the entire manuscript is provided. This service pays for itself by saving the author and publishing staff over 200 hours of work. We help you make sure a book is well-positioned to hit the ground running upon publication.

For more information, call 1-800-267-2045.