Lisa Morrone
Dr. Matthew Elliott2012 Monthly Teleconference Series
Get monthly coaching from a marketing expert who's helped authors at every level. In this teleconference series, Rob Eagar will give advanced-level instruction on essential book marketing issues that every author needs to master. If you're a first-time author, learn to avoid critical mistakes and grow at a faster rate. If you're an established author, discover how to escape the success trap and reach an even higher level of book sales.
All teleconferences sessions are approximately 1-hour long and will begin at 8:00pm Eastern time on Wednesday evenings. For those who are unable to listen live, each teaching session will be recorded and a download link will be emailed to all pre-registered participants within 48 hours. The download mp3 file can be used on your computer, smartphone, or iPad for repeat, mobile listening.
Your Questions Answered: During each teleconference, Rob will reserve the last 5 - 10 minutes to personally answer questions submitted to him before or during the session. If time prevents him from answering your specific question during the call, he will personally respond by email within 48 hours.
PRICING:
Pre-register for individual sessions in advance: $49 each
Purchase individual sessions after the teleconference date: $59 each
Save 20% by pre-registering for all 12 sessions by January 18th: $39/each; $475 total
January 18th – The Most Important Question in Book Marketing
Book shoppers won't purchase your book unless you answer their all-important question, “What’s in it for me?” Learn how to confidently answer this question, communicate the value of your book, and start selling more books immediately.
February 22nd – O’ Reader, Where Art Thou?
You’ve written a book, but how do you find readers for it? Wise authors market smarter, not harder. This happens by focusing your promotion on readers who are most likely to purchase your book and spread word of mouth. Discover how to identify, locate, and connect with your target audience.
March 14th – The Cure for the Bland Author Brand
Every author has a brand whether you know it or not. If you don’t know it, then that means your brand is usually negative. This session explains how to take control of the branding process to positively influence the public’s perception about your books. This recognition helps separate your books from the rest of the crowded marketplace.
April 18th – There's Gold in that Manuscript! How to Insert Nuggets of Value
Marketing your book should begin before you ever finish your manuscript. This process takes place by building nuggets of value into your book that act as standalone marketing pieces and promotional items. Learn how to develop tools that make it easier to capture the attention of people during the initial book launch window.
May 16th – Sell Books While You Sleep: The Power of an Author Website
A website is an author’s most important marketing tool. The problem is most author websites are ineffective and do more harm than good. Learn how to turn your website into a book-selling machine.
June 13th – Authors and Amazon
Amazon is the largest online book retailer and wields an incredible influence over the reading public and your books. Therefore, you can’t afford to exclude Amazon from your marketing plan. Discover how to turn the promotional power of Amazon to your advantage.
July 18th – The Skinny on Social Networking
Social media may be the biggest time dump since solitaire came standard on new computers. But, there are ways to use Facebook and Twitter to your advantage. In order to capitalize on this technology, you need a no-nonsense, tried-and-true strategy to use social media tools that really work when promoting a book.
August 15th – Free is an Author's Friend
An author’s biggest enemy isn’t piracy, but obscurity. How do you avoid anonymity and drive word of mouth? Rob reveals how giving away your content for free is actually a powerful way to increase book sales. Go beyond cliché sample chapters and learn creative ways that motivate people to talk about your book.
September 19th – Out of Sight, Out of Mind: Why Newsletters Work
Authors must remind readers that they exist, or people will literally forget about their books. Newsletters are one of the most powerful tools stay in touch with readers and help them recommend your book to friends.
October 17th – Successfully Marketing a Novel: Fact or Fiction?
Novelists tend to complain that it’s harder to market fiction than non-fiction. Learn why this mindset is a myth, and enjoy a ton of book marketing ideas designed specifically for novelists. If you’re a non-fiction author, don’t miss this session because there will be plenty of tips that you can use as well.
November 14th – Easy E-Commerce and Book Fulfillment from Home
Many authors struggle to make enough money to support their writing. One reason why is that they give away all of their profit to the publisher and Amazon. Another reason is that they never create lucrative spin-off products. In this session, Rob explains how to boost your writing profits by selling books and ancillary products from your home or office. Shipping direct to your readers isn’t nearly as difficult as you might think. Why settle for a $1 royalty when you can make $6 – 10 profit per book?
December 12th – Rob Tackles Your Book Marketing Questions
This session is all about you. Rob will take your questions in advance and provide answers to the book marketing issues that are confusing or driving you crazy. Guaranteed to take away at least one stressor from your life before the holidays hit.
Save 20% by pre-register for all 12 sessions by January 18th: $39 each; $475 total
REMINDERS: All teleconferences will take place at 8:00pm US Eastern time on Wednesday evenings and last for approximately 60 minutes. Call-in instructions will be emailed ahead of time prior to each session with a reminder. All teleconference calls will be recorded. Afterwards, an email will be sent to all participants within 48 hours with a link to download the mp3 audio file.
You are purchasing these teleconferences and the follow-up download file solely for your private use. They may not be recorded, shared, sold, uploaded for others, or disseminated in any way. These sessions are copyrighted and protected by international laws.
We cannot provide any refunds or honor any cancellations for these teleconference calls. There may be rare times when we have to change the date of a teleconference. However, we try to keep this to a minimum and will notify everyone in advance. But, it’s sometimes unavoidable and we will try to minimize any inconvenience.
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