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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Nov 19 2007

Client Success Story – Grace Fox

Grace Fox
Best-selling Canadian author
International Speaker

www.GraceFox.com

“I worked with Rob Eagar and his Marketing Mentor Program, and in just a few months, we:

● Developed focused statements that reveal the benefits of all my books and speaking topics.

● Improved my media interview skills, which has doubled visits to my website and caused over 500 downloads of my articles.

● Created a new brand tagline which recharged my ministry.

● Developed ways to encourage over 75% of an audience to signup for my newsletters.

It’s been a pleasure working with Rob. He’s a great encourager, asks tough questions, and provides beneficial long-term coaching.”

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Written by Rob Eagar · Categorized: Client Success Stories

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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