About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors, businesses, and non-profit organizations spread their message like wildfire. He is one of the rare consultants to help clients create three different types of New York Times bestsellers, including new fiction, new non-fiction, and backlist non-fiction. He has consulted with numerous publishers and trained over 400 authors. Rob is the author of Sell Your Book Like Wildfire (Writers Digest), which is considered the bible of book marketing. Find out more at: WildFire Marketing and follow Rob on Twitter.

Jun 10 2018

Secrets to Build BIG Email Lists

Earlier on this blog, I explained the importance of building marketing assets. If you review my list of recommendations, you’ll see that an email list is the most important. That’s because nothing is more critical than having contact information to reach your readers, donors, or customers. Without a contact list, you have to restart every

Jun 04 2018

The Appreciation of Marketing

Investing in appreciating assets, such as a house, land, or retirement account, is essential because they increase your financial strength for the future. In marketing, it’s also essential to build appreciating assets. However, do you know the real difference between appreciating and depreciating marketing assets?

May 27 2018

GDPR and You

GDPR is a new EU regulation meant to curb the way companies gather and use data from people who visit their websites. However, since many American authors, publishers, and non-profits do business in Europe, this law has direct consequences for those in the U.S. Find out how the details may affect you…

May 20 2018

6 Steps to Build a Dynamic Book Launch Team

Word of mouth is still the #1 driver of all book sales. The best way to kick-start word of mouth is to create a book launch team. Follow these 6 steps and learn how to effectively enlist people to join your book marketing campaign.

May 13 2018

The Silent Marketing Killer

There’s a silent killer among authors, publishers, and organizations that ruins their marketing effectiveness. This deadly affliction is known as: consensus. Consensus occurs when a leader is afraid to lead. This problem is especially common among non-profits, religious organizations, small business owners, and entrepreneurial authors. Rather than take charge and make a decision, the determination