About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

May 15 2022

Build Your Audience Before You Publish

Most authors focus on writing their books before marketing their books. But, what if this approach is a recipe for disaster? Rob explains why there’s a better way…

Apr 10 2022

Amazon Ads Are Now Open to Traditional Authors

On March 10th, Amazon quietly changed their policies to allow traditionally-published authors to buy Amazon ads for their books. Why is this change a big deal? In the past, only publishing houses and self-published authors who used Amazon’s KDP platform could buy ads to reach readers. Traditionally-published authors, such as John Grisham or Brene Brown,

Mar 10 2022

Author Dreams Really Do Come True

Check out two recent examples of my clients hitting the top bestseller lists and making their author dreams come true…

Jan 09 2022

Why Social Media Stinks at Selling Books

One of the biggest falsehoods that authors and publishers believe is that social media sells books. Nothing could be further from the truth. In fact, The New York Times proved this point in a recent article. Read on for the highlights from their reporting…

Dec 12 2021

Big Lies that Indie Authors Believe

My job as a book marketing consultant is to help authors achieve their goals. But, achieving a goal begins by avoiding misconceptions and setting realistic expectations. For instance, I’m a middle-aged, white guy who is only 5 feet, 10 inches tall. No matter how hard I dream or how much I try, I’m never going