Check out two recent examples of my clients hitting the top bestseller lists and making their author dreams come true…
3 Success Stories from the Publishing Trenches
Read 3 success stories from my clients who are publishing houses that recently implemented new approaches and experienced quick results!
New Life for an Old Book: A Success Story
When a client experiences success, I enjoy sharing their achievements with others. This year, I’ve consulted with several publishing houses to help them implement advanced book marketing tactics. One of my publishing clients recently sent me this exciting success story: Previously, one of our authors was a bit frustrated with the way his book was
How to Create Effective Case Studies
In last week’s post, I explained why case studies are the ultimate weapon in your marketing arsenal. That’s because nothing you can say about yourself is more powerful than what happy customers, donors, or readers say about you. Let other people sing your praises and build your credibility. To be clear, a marketing case study
Does Your Marketing Pass the Testimonial Test?
Quick…time for a marketing pop quiz! Take a moment to answer the following three questions: 1. When was the last time you asked a happy customer, reader, or donor for a testimonial? 2. When was the last time you received a testimonial from a happy customer, reader, or donor? 3. When was the last time
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