Rob Eagar
Sales Strategy for Serious Authors
Rob Eagar helps authors solve one of publishing’s hardest problems: how to turn attention into book sales.
For nearly two decades, Rob has advised more than 1,000 authors on how to grow their readership, launch books successfully, and build careers that last beyond a single release. His clients include New York Times, Wall Street Journal, and USA Today bestselling authors, as well as novelists whose books have sold millions of copies worldwide.
Rob’s work sits at the intersection of reader psychology, publishing strategy, and real-world book sales. While much of the industry focuses on promotion and visibility, Rob specializes in the deeper question most authors eventually face:
Why do some books sell while others stall?
That question has guided his work with authors across nearly every publishing path — traditional, hybrid, and independent. His consulting experience includes collaborations with major publishers such as HarperCollins, Simon & Schuster, and Hachette, along with bestselling authors including Dr. Gary Chapman, Lysa TerKeurst, Dr. John Townsend, Nir Eyal, and Wanda Brunstetter.
Rob is also one of the few marketing strategists who has helped both fiction and nonfiction books reach The New York Times bestseller list — a rare distinction in the publishing world.
However, Rob’s goal has never been to help authors chase bestseller lists alone. Instead, he helps authors understand the reader behavior that drives book sales, and then build a strategy that consistently attracts the right readers.
Authors typically come to Rob when they want to:
• Create a successful launch campaign
• Build an audience that grows with every book
• Understand why a previous book underperformed
• Turn their book into the foundation of a long-term career
Through his consulting firm, WildFire Marketing, Rob works with a select number of authors each year through private advisory programs and strategic coaching.
In today’s publishing world, success rarely comes from promotion alone.
It comes from understanding why readers buy books in the first place.
Click here to learn more about Rob’s consulting services for authors.
Praise from Bestselling Clients:
“I recommend Rob Eagar to any author looking to take their book campaign to a higher level.”
Dr. Gary Chapman, #1 New York Times bestselling author of The Five Love Languages
“I give Rob Eagar my highest recommendation. If you want to increase book sales, make him the first person you hire.”
Lysa TerKeurst, New York Times bestselling author of Made to Crave and Unglued
“Rob Eagar’s expertise was beyond my expectations and included everything I asked for and more.”
Wanda Brunstetter, New York Times bestselling novelist with over 10 million copies sold
“I’m happy with what Rob did for me, and I highly recommend him.”
Dr. John Townsend, New York Times bestselling author of Boundaries
Consulting Services for Authors:
Book Marketing Master Class Strategic Bestseller Advisory Private Coaching Sessions