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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jan 07 2009

Dr. Matthew Elliott receives endorsement from Rick Warren

We’re happy to announce that Dr. Matthew Elliott received a surprise endorsement for his new book, Feel, (Tyndale, 2008) from Rick Warren, author of the mega-bestselling book, The Purpose-Drive Life.

Pastor Warren calls Feel, “a great addition to the library of any pastor interested in helping his flock grow spiritually.” We’re glad to see Dr. Elliott receive such a powerful testimonial for his ground-breaking work. If you know someone who struggles with emotional repression or emotional confusion, Feel is a must-read.

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Written by Rob Eagar · Categorized: Client Success Stories

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

The Business of Being an Author

January 12, 2026 Posted by Rob Eagar No Comments

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. That statement can make some writers uncomfortable—especially if you’re someone who is talented. You’ve spent years honing your craft, attending workshops, polishing prose, and chasing the elusive ideal of “great writing.” And yet, when the book launches, sales stall.

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. Here's the quiet truth...

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