Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.
This week’s focus:
Since Labor Day is a national holiday, most people typically celebrate by taking time off to enjoy family, traveling, or rest. However, I find that authors, speakers, and business leaders sometimes have extreme difficulty breaking away from their work to relax. We usually push ourselves to constantly create, connect with our audience, or manage all the duties of moving an organization forward. For instance, some of you reading this email are working right now, rather than resting. National holidays are nice, because they give everyone a reason to slow down. But, I’d argue that 10 federal days off per year is nowhere near enough time to keep the soul recharged.
So, this week’s marketing tip is about rest. That’s because rest directly relates to marketing, since you can’t remain creative if you never give your brain a chance to reset. For instance, when you rest, do you give yourself the freedom and priority to fully break away from your all of writing or business responsibilities? Or, are you the type who constantly checks email on vacation, or spends your time off trying to get ahead in the office or get ahead on your manuscript?
1) Set aside at least two hours before next Monday to really rest, such as go on a relaxing walk, play extra with your children, take a mid-day nap, go out to dinner with your spouse, etc. Whatever you do, give yourself the freedom to fully disconnect from work. If resting is difficult for you, start making this activity a weekly priority.
Chew on this:
“On the seventh day, God finished his work that he had done, and he rested on the seventh day from all his work that he had done. So, God blessed the seventh day and made it holy.”
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