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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Jan 10 2021

If Democracy Dies – So Will Your Books

If you cherish the right to free speech as an author, then recent attacks on American democracy demand that you respond. Rob Eagar explains what’s at stake…

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Nov 09 2019

Are Bestsellers Killing Publishing?

Every author dreams of writing a bestselling book. But, what if a bestseller-driven industry is causing harm to authors? Find out how the problem could affect you…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tip

Jan 30 2017

Win the Marketing Bandwidth Battle

“We don’t have enough bandwidth…” is a common complaint that I hear when consulting with organizations. I’ve concluded this phrase actually means, “We’re so busy doing unproductive activities that we don’t have time to add new activities that would be more productive.” Does this problem exist in your organization or personal routine? Consider how plants

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Nov 07 2016

How to Bounce Back from a Marketing Defeat

Congratulations to the Chicago Cubs for erasing a 108-year drought of winning the World Series! Since 1908, generations of Cubs fans had to endure the depressed moniker of “Lovable Losers.” But, all of that frustration turned to joy after an incredible Game 7 that the Cubs won in extra innings, including an emotional rain delay

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Mar 23 2016

The Farce of Fake Amazon Bestsellers

There’s a strange marketing trend among authors that is leading many people astray. It’s a sneaky little trick that some authors like to play on unsuspecting listeners. You may have heard it before. An author will say, “My book is a #1 bestseller on Amazon!”

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Written by Rob Eagar · Categorized: Author Tips, Monday Morning Marketing Tip

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Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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