Every author dreams of writing a bestselling book. But, what if a bestseller-driven industry is causing harm to authors? Find out how the problem could affect you…
“We don’t have enough bandwidth…” is a common complaint that I hear when consulting with organizations. I’ve concluded this phrase actually means, “We’re so busy doing unproductive activities that we don’t have time to add new activities that would be more productive.” Does this problem exist in your organization or personal routine? Consider how plants
Congratulations to the Chicago Cubs for erasing a 108-year drought of winning the World Series! Since 1908, generations of Cubs fans had to endure the depressed moniker of “Lovable Losers.” But, all of that frustration turned to joy after an incredible Game 7 that the Cubs won in extra innings, including an emotional rain delay
There’s a strange marketing trend among authors that is leading many people astray. It’s a sneaky little trick that some authors like to play on unsuspecting listeners. You may have heard it before. An author will say, “My book is a #1 bestseller on Amazon!”
Many companies who purchased Super Bowl TV commercials fumbled the opportunity to build their brand and increase long-term sales. Sloppy advertising was consistent, and especially costly considering the price for a 30-second ad was $4.5 million!