Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.
This week’s focus:
Most people can’t retain more than 5 – 15% of what they hear while listening to a speech. Therefore, your job as the presenter is to control what five percent of your presentation you want people to remember. If the focus of your message wanders, then your audience will also tend to wander in thought. Worse, bored and confused audiences don’t usually buy many books. Thus, if you’re an author who wants to use public speaking as a springboard to more book sales, you would be wise to create a concise presentation with one main point.
Rob Eagar announces his new workshop:
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