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Oct 18 2010

Monday Morning Marketing Tip – October 18, 2010

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.

This week’s focus:
If you know about a subject well-enough to write a book, then you’re probably familiar with some of your subject’s annual conferences, retreats, or trade shows that attract industry leaders and influencers. If not, then conduct an Internet search, or ask the leaders that you know for a list of the major events they attend.


Consider attending at least 3 – 5 of these events per year as networking opportunities. Contact the event organizer, and ask if you could teach a workshop or sit on one of the discussion panels. Your goal is to get your name and expertise in front of the attendees. If those efforts fail, you can still meet a lot of leaders by attending the event’s sessions, dinners, or extracurricular activities. Don’t hide in your hotel room. Walk around and engage people with confidence knowing that you have real value to offer.

Action step: Make a list of 3 conferences you should attend in 2011 and contact the organizer about speaking or exhibiting opportunities.




Upcoming Event Reminder – only 5 seats remain!
Authors with marketing savvy sell more books…

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Rob Eagar announces his new workshop:

How to Sell Books Like WildFire!

November 6, 2010 in Atlanta, GA

Space is filling up fast…signup today.
Click here for details and registration



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© Rob Eagar 2010. All rights reserved.



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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

Comments

  1. Tim A Martin says

    October 21, 2010 at 3:00 pm

    Great post. I was actually planning on doing just that this coming spring. Thanks for all of your tips on your blog. I check them out every week!

    http://timmartinwriter.blogspot.com/

Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar No Comments

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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