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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Archives for August 2018

Aug 19 2018

Good Authors, Bad Authors, and the Difference

Do you know the difference between a good author and a bad author? These are the 10 tell-tale signs…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Aug 12 2018

Good Publishers, Bad Publishers, and the Difference

Do you know the difference between a good publisher and a bad publisher? These are the 10 tell-tale signs every author needs to know…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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