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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Jan 01 2023

Publishing Predictions for 2023

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Dec 18 2022

What If The Bestseller Lists Disappear?

USA Today announced that its weekly book bestseller list has been suspended and will go on “hiatus for the remainder of 2022.” What does this sad news mean for authors?

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Nov 27 2022

How Authors Lie to Readers

How Authors Lie to Readers

Is there really such a thing as an “Amazon bestseller”? Rob Eagar explains how authors making false claims about their books is a disservice to readers…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Oct 24 2022

Amazon Attribution Tags for Authors

In October, 2022, Amazon launched a new feature for authors called Attribution Tags. However, you might see that phrase and wonder, what the heck is an “Attribution Tag,” and why would I ever need one? Put simply, Attribution Tags are specific tracking links provided by Amazon that you can place online and view the book

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

May 15 2022

Build Your Audience Before You Publish

Build your audience

Most authors focus on writing their books before marketing their books. But, what if this approach is a recipe for disaster? Rob explains why there’s a better way…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

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Amazon Ads Are Now Open to Traditional Authors

April 10, 2022 Posted by Rob Eagar

On March 10th, Amazon quietly changed their policies to allow traditionally-published authors to buy Amazon ads for their books. Why is this change a big deal? In the past, only publishing houses and self-published authors who used Amazon’s KDP platform could buy ads to reach readers. Traditionally-published authors, such as John Grisham or Brene Brown,

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