Earlier, I wrote about the importance of building an audience before publishing a book. Today, I’d like to discuss a different question: How do you build that audience faster? Most authors understand that an email list is valuable. Yet, many spend years blogging, posting on social media, attending conferences, and speaking at events—only to end
You Can’t Sell Books to People Who Don’t Exist
Learn how to use targeted advertising to attract potential readers and grow your email list long before your book’s publication.
Stop Asking Readers for Opinions
Feedback from readers may feel helpful—but it could also sabotage your book and your long-term career.
Why Backlist Book Sales Stall and How Top Authors Fix It
Discover why backlist books stall and how strategic authors revive old titles into long-term revenue engines.
Your Publisher Is Not Your Marketer
Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who
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