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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Archives for September 2018

Sep 26 2018

5 Best Practices of Bestselling Authors

What’s the secret to becoming a bestseller? There is no secret, and if someone tells you there’s a secret, they are lying. However, there are consistent traits of successful authors. Here are five best practices that I’ve seen exhibited by my bestselling clients…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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