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Archives for December 2018

Dec 17 2018

Rob Eagar’s Publishing Predictions for 2019

2018 brought a lot of changes to the publishing industry. Rob examines what lies ahead for 2019!

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Written by Rob Eagar · Categorized: Author Tips, Monday Morning Marketing Tips

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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