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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Archives for May 2019

May 29 2019

Podcast Interview: Marketing Books on Amazon with DIY MFA

Listen to my lively podcast interview with Gabriela Pereira of DIYMFA discussing how to market books on Amazon.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Podcasts

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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