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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Archives for August 2020

Aug 16 2020

An Open Letter to Barnes & Noble

The new CEO of Barnes & Noble claims to be making big changes to the company. Rob Eagar isn’t convinced and offers 4 ways that B&N could improve their relationship with authors and sell more books.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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