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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jul 15 2007

Are Search Engines Finding Your Website?

Do you ever wonder if potential customers will find your website during a Google search or on other search engines? The key method to showing up during a “search” is adding Meta-tag keywords to the coding of your website. When people type-in these keywords during their search, it increases the likelihood that you’ll be found.

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jun 09 2007

Meet Me at ICRS

For those who are attending the ICRS Convention in Atlanta on July 8 – 12th, here’s my schedule as of now:AWSA Golden Scroll Banquet – Sunday, July 8th, 1 – 3pmFor more information, visit: www.ScrollAwards.comHarvest House Author Dinner – Sunday evening (private function)CLASS Marketing Workshop – Tuesday, July 10th, 2 – 3:30pm, Room B406Open to

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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