A 6-Month Private Advisory for Serious Authors
Senior-Level Strategy for Authors Who Want Authority, Sales, and Long-Term Leverage — Not Guesswork
Most authors don’t fail because they lack effort.
They fail because they make strategic mistakes at critical moments — mistakes that quietly disqualify them from bestseller eligibility, weaken their launch, and limit the long-term value of their intellectual property.
The Strategic Bestseller Advisory is a private, 6-month engagement designed for authors who want experienced judgment, not hype, motivation, or busywork.
This is not coaching. This is not execution. This is senior advisory for authors operating at a professional level.
Who This Advisory Is For
This engagement is intentionally selective. It is designed for:
• Nonfiction authors with a clear professional identity, such as a CEO, doctor, psychologist, consultant, professor, business leader, etc.
• Fiction authors building a commercial series, not a single passion project
• Authors with a completed or nearly completed manuscript
• Authors with a marketing budget of at least $10,000
• Authors pursuing authority, revenue, or long-term IP leverage
If you are writing as a hobby, chasing Amazon categories, or looking for emotional encouragement, this advisory is not a fit.
What Makes This Different from Traditional Book Marketing Coaching
Traditional book coaching = “Tell me what to do.”
You learn the basics of marketing tactics and execution. For instance, you attend training sessions, watch videos, or get generic advice that applies to everyone. That’s fine for beginners.
Strategic Bestseller Advisory = “Help me decide what to do.”
My advisory role is to provide senior-level guidance tailored specifically to your book, platform, and business goals. You get the benefit of my industry experience to make better decisions and avoid costly mistakes.
For instance, you’re not learning how to run Facebook ads or LinkedIn ads. Instead, you’re determining what type of advertising fits your strategic objectives and how to integrate it with your overall authority-building plan.
Key distinction: This advisory engagement assumes you are self-directed, motivated, and capable of execution independently or through your own team. I provide frameworks, judgment, and strategic direction. You must complete the recommended tasks to achieve desired objectives.
Note: If you need specific instruction to create a successful book launch plan, consider my 1:1 Book Marketing Master Class.
Do You Know What You Don’t Know?
Many business owners and CEOs have told me they were blindsided by the publishing industry’s unique demands and ambiguity of the bestseller lists. They assumed marketing a book worked like marketing anything else.
But even if you excel at corporate marketing or entrepreneurship, selling thousands of books requires a fundamentally different approach than promoting consumer goods, technology apps, or B2B services.
The Strategic Bestseller Advisory helps you avoid this blind spot, so you don’t waste time and money—and instead implement a strategy that maximizes your book sales and bestseller eligibility.
The Results My Clients Achieve
For the past 18 years, I’ve coached more than 1,000 authors and helped numerous books hit The New York Times, USA Today, and Wall Street Journal bestseller lists.
My clients include:
- Lysa TerKeurst (New York Times bestselling author, 6+ million copies sold)
- Dr. John Townsend (New York Times bestselling author, 4+ million copies sold)
- Wanda Brunstetter (New York Times bestselling author, 10+ million copies sold)
- Nir Eyal (Wall Street Journal bestselling author)
Important note: This advisory optimizes for bestseller list eligibility, strategic leverage, and long-term revenue potential—not luck-dependent outcomes. I cannot and will not guarantee your book will hit a bestseller list. What I guarantee is that you’ll have the strategic foundation, positioning, and launch architecture that makes success possible.
What’s Included
a. Monthly Strategic Advisory Calls (6 Months)
Each month, we focus on the highest-leverage decisions affecting your book, launch, and long-term positioning. An advisory meeting typically runs 60 – 75 minutes.
Topics may include:
• Launch architecture & sequencing
• Bestseller list eligibility strategy
• Campaign messaging refinement
• Revenue pathway design
• Strategic trade-offs and decision clarity
b. Unlimited Email Access (Strategy-Level Guidance)
You may email questions, plans, copy, ads, and strategic dilemmas between calls. In addition, you receive:
- Clear, direct strategic feedback
- Pattern-based judgment
- Risk identification
You do not receive:
- Project management
- Task execution
- Vendor oversight
c. Emergency Advisory Access
For time-sensitive decisions during critical windows, you may contact me to discuss true strategic emergencies — not routine execution questions.
What’s Not Included
I will not:
- Read manuscripts or write content from scratch
- Execute campaigns or manage vendors
- Hire, train, or supervise your team
- Provide weekly accountability or motivational coaching
This engagement assumes a self-directed, motivated client capable of execution.
This Advisory is Not Appropriate If
- You are writing as an avocation rather than a vocation.
- You expect others to execute without your involvement.
- You are retired and writing a memoir.
- You want a guarantee of hitting the NYT or USA Today lists.
- You want motivation instead of strategic rigor.
Clients must be prepared to act decisively on guidance provided.
What Success Looks Like
Authors who complete the Strategic Bestseller Advisory typically achieve:
1. Bestseller List Eligibility: Optimize the campaign for best results
2. Costly Mistake Avoidance: Prevent expensive errors in timing and execution
3. Revenue Pathway Clarity: Clear steps to monetize authority beyond book sales
4. Launch Strategy Rigor: Comprehensive plan that maximizes platform and budget
5. Long-Term IP Leverage: Position the book as cornerstone of a larger business
Engagement Length & Investment
• Advisory term: 6 months
• Investment: $15,000
• Extension options available by mutual agreement
This pricing reflects:
• Senior-level judgment
• Limited client capacity
• High-stakes strategic decision support
About Rob Eagar
I have helped both fiction and nonfiction authors reach elite outcomes, such as hitting The New York Times and USA Today bestseller lists and dramatically increase annual income. In addition, I have trained over 1,000 authors in launch and marketing strategy.
This advisory exists for authors who value clarity over noise and judgment over tactics.
Apply for Consideration
This advisory is offered on a limited basis to ensure quality, proper fit, and focus.
If you believe this engagement aligns with your goals, you may apply for consideration. After you contact me, I will reply with next steps to schedule a meeting.
👉 Apply for Strategic Bestseller Advisory
Call 770-887-1462 or click below to get started: