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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Nov 26 2008

Linore Rose Burkard – Fiction Marketing Diligence

Congrats to fiction client Linore Rose Burkard for going the extra marketing mile! In preparation for her upcoming novel, Before the Season Ends, WildFire taught Linore how to define her core audience. Then, she searched the Internet and located over 125 specific reader groups. Plus, she’s creating a library of resources that positions her as a go-to expert in the “Jane Austen / Regency” genre.

This early research puts her in a great spot to connect with readers and build lasting fans as her book releases in December. Bravo to Linore for showing fiction authors the benefits of diligent preparation!

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Written by Rob Eagar · Categorized: Author Tips, Client Success Stories

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

Comments

  1. Linore Rose Burkard says

    November 28, 2008 at 1:56 am

    Thanks so much, Rob. The truth is I could never have found so many core readers without your coaching. Thanks for the great instruction and the energized focus you give to my writing and career. Wildfire Marketing is an author’s DREAM!

The Business of Being an Author

January 12, 2026 Posted by Rob Eagar No Comments

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. That statement can make some writers uncomfortable—especially if you’re someone who is talented. You’ve spent years honing your craft, attending workshops, polishing prose, and chasing the elusive ideal of “great writing.” And yet, when the book launches, sales stall.

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. Here's the quiet truth...

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