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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Sep 14 2009

Revised Data: Amazon Comparison of ECPA Publishers – September

For those who follow my monthly “Amazon Comparison of ECPA Publishers,” some new information was provided that influenced the September rankings. Two publishers notified me about separate imprints within their company that weren’t being included in their rankings. I use http://www.titlez.com/ as the source for my free research, and their online database doesn’t automatically include these imprints.

Manually adding the Amazon rankings for these imprints made an impact on the rankings. For example, Moody Publishers moved up from # 9 to # 6 in the rankings due to the strength of their “Northfield” division. In addition, B&H Publishing moved up one spot to # 9 in my rankings on the sales of their new military-based imprint, “Fidelis.”

Click here for the revised September rankings.

I appreciate these publishers contacting me with the updated information. My goal is to make these rankings as accurate and helpful as possible.

If you have any information about new divisions or imprints, feel free to contact me at 1-800-267-2045 or email me at Rob@StartaWildFire.com

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Written by Rob Eagar · Categorized: CBA Publisher Rankings

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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