As a columnist for Book Business Magazine, my latest article is entitled, “How to Grade an Author’s Marketing Ability.” Below is an excerpt with a link to the complete article. If you’re a publisher or an author at any level, you will find this information both revealing and essential. — Every publisher has endured the
What’s the secret to build a big email list? The Irresistible Incentive. Offer something for free that leads people to give an email address as a fair trade.
My clients say I’m known for certain marketing maxims. For example, some call me the “value statements guy.” Others say they can hear my voice in their heads reciting my favorite marketing statements. I have so many adages that I’ve lost track. I hope the following ten apothegms will get stuck in your head, too.
Did you know hundreds of New York Times bestselling books on Amazon and B&N do not have correct identification or marketing language? It’s an industry-wide problem collectively costing publishers and authors millions in lost book sales each year.
Everywhere you look on the Internet, there seems to be a guru plugging the latest online must-haves for successful marketing. All of the focus on technology makes me wonder if marketers have forgotten that we’re selling to humans rather than machines.