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Rob Eagar

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Archives for December 2011

Dec 26 2011

Monday Morning Marketing Tip – Top Tips of 2011

This week’s focus: I hope you had a Merry Christmas! This week, we’re looking back over 2011 and revisiting some of the more popular Monday Morning Marketing Tips from this year based on subscriber feedback. In case you missed them or would like a refresher, here’s a list to those marketing tips: Use the Snowball

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Dec 22 2011

Guest Blogger at Writer’s Digest: What Makes Word-of-Mouth Work – Part 2

I’m guest blogging today over at Writers Digest. Check out my article: “What Makes Word-of-Mouth Work: Part 2” Click here – http://goo.gl/x3C1V

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Written by Rob Eagar · Categorized: Marketing Tips

Dec 19 2011

Monday Morning Marketing Tip – "Put on Your Marketing Glasses"

Rob Eagar’s Monday Morning Marketing Tipis written to help authors, publishers, and organizationsspread their message like wildfire. This week’s focus: Last week, we had unseasonably warm weather in Atlanta for December (70 degrees!). So, I took advantage and went mountain biking one afternoon after work before the sun went down. However, as dusk set in,

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Dec 15 2011

Guest Blog Post at Writer’s Digest: "What Makes Word-of-Mouth Work?"

I’m guest blogging today over at Writers Digest. Check out my article: “What Makes Word-of-Mouth Work?” Click here – http://goo.gl/JB6Nl

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Written by Rob Eagar · Categorized: Marketing Tips

Dec 12 2011

Monday Morning Marketing Tip – December 12, 2011

Rob Eagar’s Monday Morning Marketing Tipis written to help authors, publishers, and organizationsspread their message like wildfire. This week’s focus: My wife, Ashley the Wonderful, is a voracious reader. She can easily go through a book a week, and she enjoys referring her favorite books to friends. Last week, she made a statement that stopped

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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