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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Archives for April 2012

Apr 02 2012

Amazon Lets Authors Spy on Their Readers

    Rob Eagar’s Monday Morning Marketing Tip is written to help authors, business owners, and non-profits   spread their message like wildfire.     This week’s focus: Thanks to Scott Stratten at www.Unmarketing.com for sharing this marketing tip at a conference we attended together last week. Did you know that Amazon lets authors see

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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