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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Archives for April 2012

Apr 30 2012

Promote Your Book or Message with Power-Bites

Rob Eagar’s Monday Morning Marketing Tipis written to help authors, business owners, and non-profitsspread their message like wildfire. This week’s focus: The more you rely on technology to spread your message, the more you must be brief. We live in a world of smaller screens, smaller attention spans, and smaller conversations where media platforms continuously shrink

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Written by Rob Eagar · Categorized: Marketing Tips

Apr 23 2012

QR Codes – Good Marketing Gone Bad

Rob Eagar’s Monday Morning Marketing Tipis written to help authors, business owners, and non-profitsspread their message like wildfire. This week’s focus: Recently, I was driving through downtown Atlanta when I stopped at a red light next to a commuter bus. The side of the bus displayed a Mercedes Benz automobile advertisement with a big QR code

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Written by Rob Eagar · Categorized: Marketing Tips

Apr 16 2012

Does Marketing Feel Oppressive or Liberating?

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, business owners, and non-profits spread their message like wildfire. This week’s focus: If a tree falls in a forest and no one is around to hear it, does it make a sound? Likewise, if you write a book and no one reads it, does

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Written by Rob Eagar · Categorized: Marketing Tips

Apr 09 2012

How to Create Online Community

If you want to build a following, either online and offline, the key is to position yourself as someone who is worth following. The best way to attract a large group is by becoming an object of interest, which means the ability to draw people to you by dent of your expertise or charismatic personality.

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Apr 04 2012

Send Newsletters Instead of "You-Letters"

One of the most common marketing mistakes made by authors, businesses, and non-profits is sending “you-letters” instead of a newsletters. A “you-letter” is a newsletter that’s all about Y-O-U, which is self-absorbed and annoys people. For example, you’re probably sick of getting emails and junk mail where someone writes about themselves the whole time. It’s

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Written by Rob Eagar · Categorized: Marketing Tips

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Three Bestselling Author Clients in 2024!

September 15, 2024 Posted by Rob Eagar

Announcing 3 bestselling author clients in 2024! What an amazing year so far…

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