You’ve heard the old adage, “Practice what you preach.” But, what about the opposite? Do you “Preach what you practice?” In other words, do you proclaim the value that you regularly provide for clients, customers, and donors?
Archives for June 2016
10 Traits of Successful Authors
In my consulting work, I’ve coached over 400 authors at all levels, including several New York Times bestsellers. What separates the successful authors from those who struggle? The following 10 traits make the difference…
Facebook Holding Readers Hostage
What if the more you succeed in building a Facebook audience, the more your marketing gets penalized? Read this article to find out how Facebook is holding your readers hostage for a ransom…
Show Your Success
One of my favorite marketing maxims is from world-class consultant, Alan Weiss, who says in his book, Million Dollar Consulting: “If you don’t blow your own horn, there will be no music.” In other words, you cannot expect people to recognize your success. Additionally, you can’t expect people to acknowledge the good work you’ve done
The Facebook Video Fakeout
Imagine taking the time and resources to create a clever advertising video. Imagine spending the money to display that video to thousands of people on Facebook. Then, imagine finding out that 85% of video views on Facebook happen with the sound off. Imagine the confusion and anger you feel…