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Rob Eagar

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Jun 15 2016

Facebook Holding Readers Hostage

As a marketing columnist for Book Business Magazine, my latest article is entitled, “Facebook Is Holding Your Readers Hostage.” Below is an excerpt with a link to the complete article. You’ll be shocked by what Facebook is doing…

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www.bookbusinessmagMany publishers believe that building a Facebook audience is a wise way to market books. Let’s run with that assumption for a minute. What if you succeeded in attracting a lot of Facebook fans? I mean really succeed, such amassing over 1,000,000 likes to your Facebook page.

You’d probably feel happy about your social media efforts. Plus, you’d probably expect to sell a lot of books to your Facebook audience, right? You could simply post information about your front list releases, back list titles, upcoming author events, special deals, etc. Then, sit back and watch as thousands of people respond. If only this theory worked in reality.

Instead, what if you were penalized for succeeding on social media? What if Facebook limited most of your own fans from seeing your posts? What if you tried to promote a new book, but only a tiny group received the news? What if you even offered something for free, but less than 10% of your fans got the chance to respond? How would you feel if your Facebook efforts began to backfire?

One of my consulting clients recently faced this dilemma. They are one of the most successful publishing houses on Facebook with over 1,000,000 likes. Their marketing staff worked hard for several years to attract such a large online audience. Everyone should be happy, and they should be selling lots of books to their Facebook fans. Yet, the more the publisher grows their Facebook audience, the more their situation worsens.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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