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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Archives for December 2022

Dec 18 2022

What If The Bestseller Lists Disappear?

USA Today announced that its weekly book bestseller list has been suspended and will go on “hiatus for the remainder of 2022.” What does this sad news mean for authors?

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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