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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Dec 15 2011

Guest Blog Post at Writer’s Digest: "What Makes Word-of-Mouth Work?"

I’m guest blogging today over at Writers Digest. Check out my article: “What Makes Word-of-Mouth Work?” Click here – http://goo.gl/JB6Nl

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Written by Rob Eagar · Categorized: Marketing Tips

Dec 12 2011

Monday Morning Marketing Tip – December 12, 2011

Rob Eagar’s Monday Morning Marketing Tipis written to help authors, publishers, and organizationsspread their message like wildfire. This week’s focus: My wife, Ashley the Wonderful, is a voracious reader. She can easily go through a book a week, and she enjoys referring her favorite books to friends. Last week, she made a statement that stopped

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Dec 09 2011

Guest Blog at Writers Digest – Set Realistic Expectations for Your Author Platform

I’m guest blogging today over at Writers Digest. Check out my article: “Are We There Yet? Set Realistic Expectations for Your Author Platform” Click here – http://goo.gl/RFvPj

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Written by Rob Eagar · Categorized: Marketing Tips

Dec 05 2011

Monday Morning Marketing Tip – December 5, 2011

Rob Eagar’s Monday Morning Marketing Tipis written to help authors, publishers, and organizationsspread their message like wildfire. This week’s focus: In today’s publishing climate, nothing influences a publisher’s interest more than the strength of an author’s platform. If publishers don’t think you can help sell books, then they will pass on your proposal and choose

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Nov 28 2011

Monday Morning Marketing Tip – November 28, 2011

Rob Eagar’s Monday Morning Marketing Tipis written to help authors, publishers, and organizationsspread their message like wildfire. This week’s focus: The Top 10 MisconceptionsAuthors Believe about Marketing 1. My publisher will market my book for me. That’s wishful thinking. Unless you’re an established bestselling author, publishers will do very little to market your book. You’ll

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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