Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:Social media is luring a lot of people to believe that marketing shouldn’t cost them anything. “Free” is becoming the new promotional budget. The danger with this mindset is that it can lead to
Monday Morning Marketing Tip – October 10, 2011
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:One of the keys to selling books like wildfire is to get other people to act as a salesperson for you. Instead of marketing all by yourself, imagine hundreds of people singing your praises
Monday Morning Marketing Tip – October 3, 2011
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:My wife loved reading the best-selling novel, “The Guernsey Literary and Potato Pie Society.” The book’s story is told through a compilation of letters between Londoners and residents of a British island once under
Monday Morning Marketing Tip – September 26, 2011
Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:Have you ever attended a music concert and seen T-shirts on sale for over $25? How can musicians get away with these ridiculously inflated prices? Emotion can trump logic when it comes to pricing.
New Workshop – Advanced Media Training for Authors
One of the fastest ways to get exposure for your new book is through radio and TV interviews. Unfortunately, most publishers no longer setup media tours for their authors. Worse, typical PR firms charge $2,500 – $5,000 per month for their services – with no guarantee of success. Why risk paying these outrageous prices when
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