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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jan 05 2020

Top Ten Lies that Authors Believe

If you believe the wrong ideas about marketing, you will waste time and money doing activities that fail to sell books. Find out the Top 10 lies that deceive authors the most…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Oct 06 2019

The Author’s Guide to Hiring a Marketing Assistant

Do you wrestle with hiring a marketing assistant to help manage tasks and promote your books? How do you identify the good candidates from the bad apples? Read on for the answer…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Sep 29 2019

Take the Author Power Test

Are you confidently in control of your book sales? Or, does attracting readers seem out of your control leaving you feeling helpless? Find out for sure. Take the Author Power Test for FREE…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jul 28 2019

Anatomy of an Attractive Book Description – Part 4

Rob’s series concludes by focusing on the simplest part of writing a persuasive book description. Yet, it’s the most overlooked and forgotten step by authors…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

Jul 21 2019

Anatomy of an Attractive Book Description – Part 3

When it comes to telling readers about your book, logic makes people think – but emotion makes them act. But, how do you inject persuasive emotion into your book description? Find out the answer…

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

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The Shortcut to Building a Big Audience

June 22, 2026 Posted by Rob Eagar

Earlier, I wrote about the importance of building an audience before publishing a book. Today, I’d like to discuss a different question: How do you build that audience faster? Most authors understand that an email list is valuable. Yet, many spend years blogging, posting on social media, attending conferences, and speaking at events—only to end

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