Blind spots can wreck your book sales – unless you know where to look.
Your car has blind spots that can cause accidents if you don’t pay attention. Likewise, your publishing house has blind spots that can derail book sales if left undetected.
I’ve consulted with divisions of HarperCollins, Hachette, Simon & Schuster, and numerous small presses. No matter the size or tenure, every publisher has marketing blind spots. Common examples include:
- Launching books with bland titles and boring back cover copy
- Neglecting the magnitude of a book’s Amazon page
- Creating lackluster online ads that waste the marketing budget
- Overlooking opportunities to build marketing tools into manuscripts
- Letting the wrong people write critical promotional text
- Misreading an author’s true marketing capabilities
The Publisher Marketing Master Class is designed to identify potential blind spots and ensure your team gives every book the best chance for success. This training experience teaches marketers, editors, and publicists how to apply indispensable marketing techniques. Your staff will learn how to:
- Develop persuasive marketing hooks, titles, and book description copy
- Improve the way books appear at online retailers, especially Amazon
- Build effective marketing tools into manuscripts
- Create an automated system to attract ideal readers
- Maximize Amazon ads and Facebook ads to drive book sales
- Enhance pre-orders to boost retailer support and hit bestseller lists
- Ensure an author’s marketing activities translate into sales
For instance, I trained a $100 million publisher how to reinvent their process for marketing novels to niche audiences. I’ve helped multiple publishers coach new hires who were young and eager but unaware of the most effective marketing tactics. I’ve shown several houses how to reinvigorate stagnant book franchises with new life.
How Does the Publisher Marketing Master Class Work?
I do more than just train your team. I walk with your staff through the learning process.
The Publisher Marketing Master Class starts with a two-day face-to-face meeting at your location. All teaching is applicable to any genre, including fiction and non-fiction. Your staff will receive world-class instruction, watch examples of marketing principles in action, and interact in an energizing group dynamic.
Here’s the best part. A 90-day follow-up period is included for your team to ask me questions, seek accountability, and request my review of their work. Rest assured that learning doesn’t stop after initial training. I’m available to help reinforce new skills.
This experience is perfect for onboarding new hires, getting your entire staff on the same page, or enhancing the skills of specific team members.
I’ll help you identify and remove marketing blind spots that can hurt book sales. Your team will know how to promote books more effectively and achieve your sales goals.
Publisher Marketing Master Class Details
Pricing starts at $10,000 (travel expenses not included). You may include as many employees as desired in the Master Class. However, they must participate in the initial training sessions to qualify for the 90-day follow-up instruction access.
To book this experience for your team, contact me by email or call 770-887-1462.
“I asked Rob Eagar to breathe more life into the sales of the successful book, Boundaries, written by my clients, Drs. Henry Cloud and John Townsend. After Rob worked with me and the publisher, HarperCollins, the truly unexpected happened – Boundaries made the New York Times bestseller list for the first time in the book’s 23-year history! Sales and visibility increased, and we all are the beneficiaries of a lot of hard work by all involved. However, I’m convinced that we achieved these great results because of Rob and WildFire Marketing.”
Founder of Yates & Yates Literary Agency
“Rob Eagar provided me and my publishing team with several creative ideas to successfully launch my new book, The Five Languages of Appreciation in the Workplace. His insights helped improve the manuscript, build a stronger web presence, and position my book to generate powerful buzz among our target audience. I recommend Rob Eagar to any author or publisher looking to take their next book campaign to a higher level.”
Dr. Gary Chapman
#1 New York Times bestselling author of The Five Love Languages
“Rob Eagar exposed our team to invaluable information that just one week following his visit changed our publishing and marketing processes for the better. Rob unlocked knowledge for us that would have been difficult for us to find or discover on our own. I recommend his consulting for anyone wanting to take their book marketing and customer engagement to a new level.”
Executive Director of Gateway Publishing
Book the Publisher Marketing Master Class for your team today, contact me by email or call 770-887-1462.