When Rob speaks, audiences are routinely left thinking, “Wow, he just identified inconsistencies and opportunities that have been right under our nose!” Rob brings thought-leadership, new insights that can be quickly applied, and a desire to challenge the status quo in the areas of marketing and advertising.
He has spoken at over 175 events to more than 35,000 people. Major industry conferences include O’Reilly Tools of Change, Digital Book World, Writers Digest, and a frequent guest at the ECPA Executive Leadership Summit. In addition, Rob speaks at trade associations, conducts staff training, and shepherds executive leadership retreats. Below is a sample of contrarian topics that will light a fire under your audience.
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Sample Topics:
Million-Dollar Lists: How to Build a Growing Customer List that Generates Seven-Figure Revenue
In direct-to-consumer marketing, there is nothing more difficult than hitting the New York Times bestseller list. Yet, Rob has helped clients do it three different ways, including new fiction, new non-fiction, and backlist non-fiction! In this presentation, he unleashes his secrets on other industries to reveal how combining free content, happy customers, and email marketing can produce seven-figure revenue. You’ll understand how to build a fast-growing list in order to:
- Create million-dollar sales for retailers, publishers, hotels, sports teams, etc.
- Generate million-dollar memberships for museums, zoos, theaters, etc.
- Develop million-dollar donations for schools, churches, non-profits, etc.
If you sell direct-to-consumer, don’t miss Rob’s low-cost, low-labor insights to build a million-dollar list for your business or organization.
The Science of Marketing a Brand
In today’s economy, too many marketers and businesses continue to make decisions based on outdated theories, untested assumptions, and ignorant opinions touted on social media. Fortunately, new marketing research is revealing hard evidence about the way brands actually grow. For example, there is now statistical proof that advertising reach is more important than advertising frequency. Another proven paradox is the fact that light buyers contribute more to a brand’s growth than heavy buyers. Rob Eagar discusses these types of scientific findings and explains how they apply to growing your brand.
Give It Away: How Free Digital Content Creates Paid Sales
Many individuals and organizations still define marketing as expensive advertising, publicity campaigns, and retailer co-op arrangements. Yet, what if you could increase sales without spending a dime? Using case studies from his consulting work with various organizations and New York Times bestsellers, Rob shows how to use the power of free digital resources to increase paid revenue. His approach costs nothing to create, nothing to implement, and nothing to spread word-of-mouth.
Click here to book Rob for your event.