Phone: 770-887-1462 Free Newsletter Signup

Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

  • About
  • Work with Rob
    • Book Marketing Master Class
    • Strategic Bestseller Advisory
    • Private Author Coaching Sessions
  • Clients
    • Testimonials
    • Bestseller Case Studies
    • Client List
  • Books
    • The Author’s Guide to Marketing Books on Amazon
    • The Author’s Guide to Email Marketing
    • The Author’s Guide to Media Interviews
    • The Author’s Guide to Write Text That Sells Books
  • Resources
    • Free Articles for Authors
    • Blog
    • Trusted Partners
  • Courses
  • Contact

Jan 03 2008

Save Money Printing Your Newsletters

As you know, sending a regular newsletter is smart marketing strategy to help spread your message. Sometimes, though, it’s a hassle to baby-sit your printer while it takes hours to churn out hundreds of newsletter copies…not to mention the cost of paper and ink.

Well, FedEx Kinko’s is offering a sweet deal to outsource your print newsletters to them. The recently reduced their color copy pricing to $.49/copy (or $.98 for two-sided copying). These prices are good through March 31, 2008. Plus, you can upload your files and place orders over the Internet. And, if they make a bad copy, you can ask them to redo the printing (whereas, if your office printer screws up…you have to eat the additional cost).

This price reduction makes the cost of printing a good-looking newsletter less than a $1.00 per recipient (plus postage). That’s a good deal for your marketing budget!

Now, for some folks, it still may be better to do the newsletter printing yourself. But, if you’re sending out over 250 newsletters per mailing, this may be a more cost-effective and time-saving option for you. For more information, check out www.FedExKinkos.com

<$BlogFeedsVertical$>

Written by Rob Eagar · Categorized: Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

The Business of Being an Author

January 12, 2026 Posted by Rob Eagar No Comments

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. That statement can make some writers uncomfortable—especially if you’re someone who is talented. You’ve spent years honing your craft, attending workshops, polishing prose, and chasing the elusive ideal of “great writing.” And yet, when the book launches, sales stall.

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. Here's the quiet truth...

Book Marketing Master Class
  • About
  • Books
  • Consulting
  • Free Tips
  • Blog
  • Newsletter Signup
  • Contact
  • Privacy Policy
  • Site Map

© 2026 WildFire Marketing

Website by Wildfire Marketing