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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Jan 03 2008

Save Money Printing Your Newsletters

As you know, sending a regular newsletter is smart marketing strategy to help spread your message. Sometimes, though, it’s a hassle to baby-sit your printer while it takes hours to churn out hundreds of newsletter copies…not to mention the cost of paper and ink.

Well, FedEx Kinko’s is offering a sweet deal to outsource your print newsletters to them. The recently reduced their color copy pricing to $.49/copy (or $.98 for two-sided copying). These prices are good through March 31, 2008. Plus, you can upload your files and place orders over the Internet. And, if they make a bad copy, you can ask them to redo the printing (whereas, if your office printer screws up…you have to eat the additional cost).

This price reduction makes the cost of printing a good-looking newsletter less than a $1.00 per recipient (plus postage). That’s a good deal for your marketing budget!

Now, for some folks, it still may be better to do the newsletter printing yourself. But, if you’re sending out over 250 newsletters per mailing, this may be a more cost-effective and time-saving option for you. For more information, check out www.FedExKinkos.com

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Written by Rob Eagar · Categorized: Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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