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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Oct 03 2008

More Interesting Book Statistics

As an author, do you wonder if your books make enough money to keep your publisher happy? This week, I ran across some interesting stats on the subject:

  • More than 50% of all books published never earn back their advance.
  • Most publishers don’t break even until your book has sold 7,500 – 8,000 copies.
  • Publishers want authors to earn back their advances within the first 18 months.
  • Publishers have to pay extra to put your book on an endcap in bookstores. So, they must think that your book is worth the extra cost to do so.

For more book stats, here’s another blog post that may interest you.

Thanks to Sally Stuart for today’s helpful information. If you write books for the Christian or religious market, be sure to check out her resource:

2008 Christian Writers’ Market Guide.

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Written by Rob Eagar · Categorized: Author Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

The Business of Being an Author

January 12, 2026 Posted by Rob Eagar No Comments

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. That statement can make some writers uncomfortable—especially if you’re someone who is talented. You’ve spent years honing your craft, attending workshops, polishing prose, and chasing the elusive ideal of “great writing.” And yet, when the book launches, sales stall.

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. Here's the quiet truth...

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