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Rob Eagar

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Mar 04 2009

Thomas Nelson Launches New Books with Multiple Formats

Publisher’s Weekly announced the following news:

“Thomas Nelson announced today the launch of NelsonFree, a program that allows readers to receive content in multiple formats—physical book, audiobook and e-book—without making multiple purchases. With NelsonFree, the price of the hardcover book includes both the audio download and the e-book. The first two NelsonFree titles will go on sale later this month. They are Scott McKain’s Collapse of Distinction: Stand Out and Move Up While Your Competition Fails and Michael Franzese’s I’ll Make You An Offer You Can’t Refuse: Insider Business Tips from a Former Mob Boss. Another 10 Nelson titles will be available in the format before the end of the year.”

For the rest of the article, click here.

It’s good to see a publisher taking proactive steps to meet the changing needs of readers. Too many publishers are stuck 10 years behind current societal trends. Bravo to Thomas Nelson for thinking “outside the book.”

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Written by Rob Eagar · Categorized: Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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