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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Archives for August 2010

Aug 02 2010

Monday Morning Marketing Tip – August 2, 2010

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.This week’s focus: My wife and I are huge fans of Bobby Flay’s show on the Food Network called, “Throwdown.” Bobby is a top-level “Iron Chef” who challenges unsuspecting local chefs that he can top their best

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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