This week’s focus:We live in a visually-oriented society, and you need to consider the lowest common denominator of your audience. Thus, it’s important to consider ways to make your message memorable. For example, using visual aids and word pictures makes it easier for everyone to understand the benefits of your book. One of my clients,
Archives for August 2010
Monday Morning Marketing Tip – August 23, 2010
This week’s focus:If you’re a speaker, remember that you’re audience is never captive. Even if they’re sitting right in front of you, they don’t have to listen if they don’t feel like it. They can ignore you, pay attention to something more interesting, or simply let their mind wander. It is your responsibility to keep
Monday Morning Marketing Tip – August 16, 2010
This week’s focus:There’s a silent financial killer plaguing the author community called “trinkets.” Trinkets are those inane little products that you see some writers trying to sell, such as T-shirts, mugs, pens, figurines, jewelry, etc. There’s nothing wrong these items on their own. The problem is they can kill your cash flow when you don’t
Monday Morning Marketing Tip – August 9, 2010
This week’s focus:If you want the world to treat you like a professional author or speaker, then you’ve got to act and appear professional. Yet, I’m surprised by how many of you shoot yourself in the foot by presenting a homemade image that damages your credibility. Here’s a few tips to help influential people take
Great joke about Facebook
“Facebook announced that it now has more than 500 million users…which may help explain why unemployment is around 10 percent.” – Jimmy Kimmel