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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

Monday Morning Marketing Tip – August 2, 2010

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.

This week’s focus:

My wife and I are huge fans of Bobby Flay’s show on the Food Network called, “Throwdown.” Bobby is a top-level “Iron Chef” who challenges unsuspecting local chefs that he can top their best dish. On a recent episode, he battled the Vermont Brownie Company in a chocolate-lover’s brownie fest. However, he lost to the local chefs who had the best brownies I’ve ever seen. In fact, they were so good that I ordered a half-dozen from their website to satisfy my craving…which brings me to marketing.
8 CD Set
When I received the package of brownies, there was a business card in the box with the typical company information on the front side. However, on the back side, there was a coupon code to use on your next purchase. I wondered to myself, “Why don’t authors and other organizations do the same thing?” For example, create a business card with your contact information and book cover or product photo on one side. But, on the back side, put cool information, such as:

· Special discount code or coupon towards a purchase
· Link to a hidden part of your website for exclusive content
· List helpful tips for the reader in a concise, bulleted format

Anyone could use these promotional cards as a viral giveaway tool for speaking events, book signings, order package stuffers, etc. Pass them out and encourage people to give them to friends. Word of mouth won’t spread unless you give it a reason to spread. So, what are you doing to generate buzz for your message? Now, back to my brownies…



Chew on this:

“You will get more word of mouth from making people happy than anything else you do.”

Andy Sernovitz, author of Word of Mouth Marketing

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© Rob Eagar 2010. All rights reserved.

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About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.