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Rob Eagar

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May 23 2011

Monday Morning Marketing Tip – May 23, 2011

Rob Eagar’s Monday Morning Marketing Tip

is written to help authors, publishers, and organizations
spread their message like wildfire.

This week’s focus:

As we enter the 2012 presidential election cycle, Barack Obama and most of the Republican candidates are releasing videos to announce their official bid for the job. These videos have become an important marketing tool to promote their agenda and draw more votes. In many ways, however, these presidential videos are no different than the book trailers that authors and publishers use to promote their books.

As I’ve watched these videos, though, I’ve been surprised to see that most of these politicians are making the same mistake that tends to hinder book sales for authors and publishers. The mistake is that none of these men answer the question, “What’s in it for me?” Instead, they tend to ramble about their past, use cliché political jargon, and list the various problems that America faces.

This is a problem because you and I already know that stuff. Tell me something I don’t know. Thus, we don’t need politicians giving us their background stories and recounting all of our current struggles. That’s not effective. Instead, their videos would more powerful if they listed specific results they’ve helped create in the past – and connect those results to America at large today.

This political mistake is similar to when authors talk about the topic of their book, rather than the results they produce. Nobody cares about the topic of a book. Instead, people want to know why they should spend their hard-earned money and time on a book. How will you specifically make their life better? Will your fiction inspire the reader to view the world differently? Will your non-fiction help the reader overcome a challenge or learn a new skill?

Politicians want more votes. Authors want more book sales. The best road to reach both of those goals is to focus on how you make the public better off. You may not become the next president, but your book will be elected and re-elected in bookstores across America.

Join Rob in Atlanta, GA on July 9th – Signup early and save money
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How to Sell Books Like WildFire!
Saturday, July 9, 2011 in Atlanta, GA.
All attendees receive 30 days of follow-up with Rob Eagar by phone and email.
Register early by May 27th and only pay $499! (Lowest price ever)

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© Rob Eagar 2011. All rights reserved.

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

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January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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