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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jul 14 2011

Over 19,000 Women Signed-up for Renee Swope’s 7-Day Doubt Diet


7 Day Doubt DietWildFire client, Renee Swope, has over 19,000 women signed-up to take her 7-Day Doubt Diet. This is an amazing number considering that her new book, A Confident Heart, isn’t available until August 1st. Renee’s publisher, Revell, hired WildFire Marketing to create the content for this powerful word-of-mouth resource. We’re excited to see so many women participating so quickly. Visit Renee’s website to join thousands of women who are learning how to put their doubts and fears on a diet.

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Written by Rob Eagar · Categorized: Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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