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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Oct 03 2011

Monday Morning Marketing Tip – October 3, 2011


Rob Eagar’s Monday Morning Marketing Tip

is written to help authors, publishers, and organizations
spread their message like wildfire.


This week’s focus:
My wife loved reading the best-selling novel, “The Guernsey Literary and Potato Pie Society.” The book’s story is told through a compilation of letters between Londoners and residents of a British island once under German occupation during World War II. Random House, the book’s publisher, setup a clever tool on the book’s website called “Send a Letter.” It’s essentially an e-card service that enables fans of the book to embrace the romantic way of correspondence and spread interest about the book using vintage looking electronic stationary. I’ve always been a fan of e-cards and don’t see enough authors taking advantage of this online marketing tool.


The “Potato Pie” website also offers other engaging word-of-mouth features, such as a detailed Google map of the real-life Guernsey island, recipes, a book club discussion guide, a video interview with the author, and a sweepstakes contest. Imagine how your author platform could grow if you place these types of tools in the hands of your readers.




New Workshop Opportunity:
Advanced Media Training for Authors
Saturday, November 5, 2011 – Atlanta, GA
Don’t wait. Space is limited and registration closes Oct. 15th.
Click here for details.



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© Rob Eagar 2011. All rights reserved.

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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