This week’s focus:
My wife loved reading the best-selling novel, “The Guernsey Literary and Potato Pie Society.” The book’s story is told through a compilation of letters between Londoners and residents of a British island once under German occupation during World War II. Random House, the book’s publisher, setup a clever tool on the book’s website called “Send a Letter.” It’s essentially an e-card service that enables fans of the book to embrace the romantic way of correspondence and spread interest about the book using vintage looking electronic stationary. I’ve always been a fan of e-cards and don’t see enough authors taking advantage of this online marketing tool.
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