Phone: 770-887-1462 Free Newsletter Signup

Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

  • About
  • Work with Rob
    • Book Marketing Master Class
    • Strategic Bestseller Advisory
    • Private Author Coaching Sessions
  • Clients
    • Testimonials
    • Bestseller Case Studies
    • Client List
  • Books
    • The Author’s Guide to Marketing Books on Amazon
    • The Author’s Guide to Email Marketing
    • The Author’s Guide to Media Interviews
    • The Author’s Guide to Write Text That Sells Books
  • Resources
    • Free Articles for Authors
    • Blog
    • Trusted Partners
  • Courses
  • Contact

Aug 08 2012

Publishers Make Poor Poker Players

I’m happy to announce that I’ve been asked to be an expert blogger for Digital Book World – the publishing industry’s leading source of news about the future of books.  Check out my first article:

Publishers Make Poor Poker Players

Also, I’ve been invited to speak at DBW’s “Discoverability and Marketing Conference 2012” in New York, NY on September 24-25th.  I hope to see you there!

DBW_Discoverability_Conference

Written by Rob Eagar · Categorized: Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

Book Marketing Master Class
  • About
  • Books
  • Consulting
  • Free Tips
  • Blog
  • Newsletter Signup
  • Contact
  • Privacy Policy
  • Site Map

© 2026 WildFire Marketing

Website by Wildfire Marketing