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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Sep 12 2012

Writing for Digital Book World

Digital Book WorldI’m part of the industry expert blogging team over at Digital Book World.  DBW was designed to address the radically changing commercial publishing environment by offering educational and networking resources for consumer publishing professionals and their partners — including agents, booksellers and technology vendors.

I’ll be speaking at the inaugural DBW Discoverability and Marketing Conference in New York on Sept. 24-25th.  I hope you’ll join me for this exciting event.

Below are some recent articles I’ve posted at DBW:

Digital Publishing Demands Direct-to-Reader Marketing

What’s the Point of Publishers in a Digital Age?

Discoverability Without Spreadability is a Marketing Disability

Publishers Make Poor Poker Players

For a list of all my articles, click here.

Written by Rob Eagar · Categorized: Press Releases

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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