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Rob Eagar

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Nov 26 2012

Hilarious Video About Social Media

This is a great video about social media. It’s funny and contains more truth than most social media gurus would care to admit.  Enjoy!

Favorite quotes:

“We’ve put social media on the tongues of some of the biggest companies in the world…without providing an actual service.”

“Social media eliminates the need to provide value to anyone.”

“We talked about how to leverage the Cheetos brand online. But, none of us had any original ideas. So, instead we gave them a Facebook page.”

“Using your brains to think of an idea and your skills to implement it…that’s the old model.  And, like anything that’s old and requires effort, that’s inefficient.”

“In the new social media economy, you just have to keep looking like you’re doing work – and people will pay you for it.”

Priceless…

Written by Rob Eagar · Categorized: Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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